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The deconstruction of my fears

 Fears, Fears, Go away Fears!

This weeks assignment on deconstructing my fears made me realize that this is a real issue that needs attention before starting a business. And why not? There are many things to be fearful of; competition, lack of funds, a customer base, and history of many failed companies. Most recently, a grocery chain by the name of Lucky's Market just filed for chapter 11 bankruptcy after being in business for only 17 years. In all honestly the company had only gotten off of the ground with the help of Kroger Company's investment. After the stores were not performing as Kroger liked them, they divested their interest in Lucky's Market. This news came as a shock to a lot of organic grocery shoppers in Florida, as this was the state where the company had huge expansion plans and great success. Yet, they still failed
financial failure is a big fear of mine in going into my own business. Honestly though, my biggest fear is being made fun of for my ideas and not being takes seriously. Just this past week I had an idea pop into my head about inventing a little device that would relieve cold and sinus infection sufferers of their nasal congestion and post-nasal drip. My machine would consist of two side-by-side canisters. One canister would contain a saline solution mix containing a pump to would discharge a stream of saline mix into one nostril, while the other canister would contain a vacuum which would create suction (with a small hose attached) and extended up to the opposite nostril to suck out the saline rinse and mucus. I theorize that the repeated process would clear the patients nose and sinus passages of unwanted mucus and infection. I also believe head colds and sinus infections would be cleared away significantly faster with such a device. 

Like I said, my fear is that people will dismiss my idea as ludicrous and I will feel ashamed and not want to do anything else. But that's not what successful people do. They don't give up or give in to ridicule. I am determined that I will not let this ridiculous fear form stopping me with a cool idea, especially if I can give back, like David Nitz states in his book Launching Leaders. 

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